Richard Greenfield:

The content originates from Time Warner Cable’s digital center in Denver and is transported only over TWC infrastructure — it never touches the public internet. It is not removing bandwidth from the Internet service that TWC delivers to me, it is a separate pathway — essentially a fast lane that never gets congested… which I think is exactly what was envisioned in the last rulemaking. There is no cost to the consumer.

If Comcast, AT&T, Verizon or any other ISP has the choice between putting their resources into a “separate pathway” to handle big traffic from the likes of Netflix, which they can charge millions of dollars for, and improving the infrastructure to get better bandwidth to individual consumers, who are generally cost conscious, which will they choose?

Everything has a cost.